The Problem
People often struggle to define their personal style, which often results in impulse buying and overconsumption, leaving them with low-quality clothing they don’t truly love.
Why is that?
Scope of work
User Research • Conceptualization • UX Design • Interface Design • User Testing • Branding Video Production
tools used
Figma • Photoshop • Premiere Pro • Usertesting.com
Marketing Video
Produced & edited by Melissa Lisi
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Consumer Value Add
Streamlining the Try-On Experience
TrueStyle makes it easier for consumers to try on clothing by reducing fitting-room wait times and enabling fast virtual try-ons in-store and at home, allowing shoppers to explore more styles and build complete outfits with confidence before purchasing.
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Business Value Add
Faster Try-Ons and Higher Conversion
TrueStyle creates value for retailers by reducing fitting-room congestion and speeding up the try-on process through virtual try-ons in-store and at home, helping shoppers move faster, engage with more products, and increasing conversion while maximizing store space.
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Business Model
TrueStyle operates as a B2B SaaS platform for apparel retailers. Clothing stores lease the smart mirror hardware and pay an ongoing retainer for software licensing, maintenance, and content management.
Revenue Streams
On the consumer side, the mobile app uses a freemium model: core virtual try-ons are free, while a subscription unlocks advanced features like AI-powered fit and style insights and early access to new drops.
On the retail side, TrueStyle earns a small commission on clothing purchased through the app from participating retailers, aligning revenue with successful conversions while incentivizing retailer partnerships.
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In-Home Mobile App Experience
Virtual at Home Try On
Upload a photo to create a personalized avatar and virtually try on clothing from anywhere.
Digital Wardrobe Integration
Dress your avatar using items from your existing closet or browse and try on clothing from participating retailers.
AI Stylist Recommendations
AI stylists suggests clothing based on body type, fit preferences, and personal style, helping you shop more intentionally.
Outfit Building & Planning
Style complete outfits on your avatar, experiment with combinations, and identify gaps in your wardrobe before making new purchases.
Fit & Visualization Intelligence
Combining your digital measurements with garment measurements, the app provides realistic visualization on how clothing may fit and drape.
In-Store AR Mirror Experience
Instant Virtual Try-On
See clothing on body in real time using AR without entering a fitting room.
Gesture-Based Navigation
Intuitive gesture-based navigation, enabling a (mostly) touch-free interaction.
Outfit Styling in Real Time
Mix and match multiple items, helping visualize complete outfits.
Seamless App Connection
Scan the QR code on the mirror, and items are instantly added to the user’s mobile app cart.
Fast, Frictionless Checkout
Purchases are completed in the app, reducing checkout lines. Once an order is placed, store associates prepare the selected items for pickup at the Quick Collect kiosk.
My design process
I began by outlining my ideal end-to-end design process, mapping each phase from initial research through final user testing. This framework helped me stay intentional and structured throughout the project.
My Research Methodology
Research Plan
My research explores shoppers’ pain points to develop actionable strategies that enhance the shopping experience and boost confidence in personal style.
User Interviews
Interviewed to three females and one male ages 30 - 42 who have a strong interest in shopping for clothes and fashion
Research Analysis
Synthesized research data into affinity maps and coded key themes
How might we
How might we help shoppers discover which clothing pieces flatter their unique body types without trying them on so they feel more confident in their style?
Early concepting
User Flow
Low-Fidelity Wireframes
Mid-Fidelity Wireframes
User Testing
What worked and what didn’t?
Users were confused how to check out
Long lines may form if the experience depends too heavily on the mirror
Users wanted to add grand total, tax and other features that would further clutter the screen and extend the mirror experience (create long lines)
How to remove clothing was a challenge
