Envirolite
Overview
Envirolite hired me to manage a range of creative initiatives, including updating their social media platforms, enhancing marketing materials, and improving their e-commerce and web presence. My role focused on aligning the brand’s messaging and visual identity across all digital channels to better connect with their target audience. Through a cohesive strategy, I worked to elevate their online presence and drive stronger customer engagement.
Each project required a tailored approach, whether through content creation, graphic design, or user experience optimization. Through these efforts, I aimed to support Envirolite’s growth while strengthening its brand identity in the market.
At the start of the project, Envirolite’s website was hosted on WordPress, a platform they had ongoing concerns with. After evaluating their needs, we decided to transition to Shopify. I began the process in Figma, wireframing key pages and establishing the overall look and feel of the new website.
Over the course of three months, I successfully revamped their e-commerce presence, migrating the site from an outdated WordPress build to a modern, polished Shopify platform.
scope of work
Creative Direction • Graphic Design • Web Design & Development • Product Photography • Social Media Management • Paid Advertising
Tools Used
Shopify • Figma • Lightroom • Photoshop • Illustrator
Background
Envirolite is the leading provider of specialized foam products. Since its founding in 2008, Envirolite has quickly become a sought-after global provider of diverse foam-based products for a broad customer group, including the athletic, consumer product, energy, flooring, industrial, marine, medical, packaging, and recreation industries.
Envirolite Website & Social Media Before
The Problem
Their current website wasn’t e-commerce-enabled, it redirected users to a separate platform for purchasing products. This setup proved to be neither user-friendly nor conducive to a seamless user experience, ultimately hindering sales performance.
From a design perspective, the website did not align with their branding or effectively appeal to their target audience, which consisted primarily of medical suppliers and athletic and recreation gyms.
The low resolution of the photography significantly undermined the credibility of the brand on platforms such as Amazon. Clear, high-quality images are essential for presenting products effectively and establishing trust with potential customers. Additionally, the lack of a coherent social media strategy further compounded these issues. Many posts were irrelevant to the core business, failing to engage the audience or promote products meaningfully. Coupled with subpar photography, this approach likely diminished the overall impact of their marketing efforts, making it difficult to attract and retain customers.
E-Commerce Shopify Website
Designed and developed a new Shopify store optimized for user engagement, proven through 412% sales growth in the first year.
Mobile Responsive Designs
Ideation & Wireframes
Company Brochure Design
Section Styles sticky
Section Styles sticky
Social Media Graphics & Marketing
We updated the social media channels to showcase a more professional and consistent graphics. This enhancement aims to strengthen the visual identity and improve engagement with their audience. The new look reflects their commitment to quality and professionalism, aligning with their overall brand strategy.
